Tuesday, December 18, 2018

How Does the Dosh App Benefit Users?


Saturday, November 17, 2018

How Marketing 3.0 Has Redefined Objectives


An Austin technology entrepreneur, Ryan Wuerch engages as CEO and chairman of the Dosh app, which rewards people for digitally purchasing items through cash back to individual bank accounts. Ryan Wuerch recently posted a company blog article on the topic “Why We Don’t Have Relationships with Brands Anymore.” 

The background is a dramatic shift in how consumers relate with brands, with the product-focused Marketing 1.0 giving way to the targeted, data-informed and consumer-focused strategies of Marketing 2.0. 

The emerging Marketing 3.0 paradigm is described as “values-focused,” with an emphasis on the concept that the client inhabits a complex and changing world in which brand preferences reflect shifting needs, finances, and relationships with products. 

In many cases, this involves doing away with engrained barriers. For example, Lyft has expanded by minimizing traditional taxi driver/passenger distinctions and emphasizing a human, peer-to-peer “friend/friend” experience. Similarly, Starbucks has ubiquitously expanded through understanding that customers are not simply product consumers. 

Through pursuing omnichannel strategies, Starbucks has been able to engage customers holistically and enrich their lives in personal ways, including through social responsibility channels that reach them emotionally. Data has transitioned from being a way of targeting products to specific demographics to one of integrating products and corresponding values within a person’s daily life.

Saturday, October 20, 2018

Dosh Inc. Welcomes Top Leaders to Its Executive Team


Thursday, August 30, 2018

Programs at the Michael Carter Lisnow Respite Center


Ryan Wuerch is an accomplished entrepreneur who has led Dosh in Austin, Texas, as CEO since developing the cash back app in 2016. When he is not providing Dosh with immediate and long-term strategies, Ryan Wuerch spends time contributing to a number of philanthropic organizations and community groups, such as the Michael Lisnow Respite Center outside Boston. 

Located in Hopkinton, Massachusetts, the Michael Carter Lisnow Respite Center serves hundreds of families and children living with disabilities. The Center maintains a number of programs designed to support these families, notably the Weekend Respite program. Children in the Weekend Respite program often have significant and complex medical needs that typically prevent family members from spending time away from their home. Through the program, families are afforded one weekend per month during which time they can relax, plan to dine out, or see a movie. 

Meanwhile, the Monday and Tuesday Overnights program is a weekly service directed towards families with the highest degree of need, including single-parent households or families led by elderly adults. Working parents can also take advantage of the Michael Carter Lisnow Respite Center’s After School Care program. Additional programs include ongoing Respite Care for Children, the Adult Day program, and Employment Support for Individuals with Disabilities.